Manchester United is most valuable football brand

Manchester United is the world’s most valuable football brand.

Manchester United is the world's most valuable football brandThe finding was according to a report from consultancy Brand Finance- with United replacing Bayern Munich as the most valuable club.

Despite winning no trophies again last season the Old Trafford club’s brand is estimated to be worth £789 millon.

Six of the top 10 most valuable club brands in the reserach were English.

Barcelona, who won the Champions League final on Saturday, slipped two places from last year to sixth most valuable club, worth £515 million.

A recent report in Spanish newspaper Sport had suggested that Man Utd’s global fan base had fallen because of its couple of barren seasons.

But the Brand Finance report said: “Even if recent reports of fan losses are to be believed, United retains legions of followers in India, South East Asia and China, contributing to a total of over half a billion individuals and the news certainly does not appear to have deterred sponsors.”

They point to the club’s lucrative shirt sponsorship deal with Chevrolet and “record breaking” kit supply deal with Adidas, which was signed in 2014 and is worth £750 million to United over 10 years.

They added that “the huge windfalls that Man Utd can expect, will see both revenues and brand value continue to increase in the coming years”.

They also say that the club’s brand value has increased by 63% since 2014.

“The most critical success factor in the Manchester United brand’s renewed financial potency has been this year’s record-breaking, £5.1 billion deal for the UK broadcast rights of the Premier League.”

Bayern slipped to second in the football brand table, with Real Madrid third, and Paris St-Germain in ninth. There were no Italian clubs in the top 10.

June 12, 2015  Tags: , ,   Posted in: Business Win, Global Business, Sporting Success, Uncategorized

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