Porsche breaks car sales record

Carmaker Porsche has said it has already beaten its annual record for the most cars sold.Porsche breaks car sales recordIt has sold 128,978 cars worldwide in the 11 months to November – already beating the 118,868 sports cars sold in the whole of last year.

Porsche marketing and sales chief Bernhard Maier said that last month alone was up 39% on November 2011.

Demand came from China and the US, where there was 70% more demand for Porsches last month than in 2011.

The demand from other countries has picked up for slack demand in recession hit Europe.

The result has been a 7.1% fall in car sales in Europe so far this year, with some southern European markets seeing sales slump by about a fifth.

Premium carmakers, such as Porsche and BMW, and budget manufacturers, such as Hyundai, are doing relatively well. But mid-market players – such as Ford and General Motors’ Opel and Vauxhall units – are having a torrid time, suffering falling sales, profits and market shares.

Porsche’s dramatic sales growth is a result of a strategy that was hammered out a long time ago.

For years, the German sports car company was essentially a unique niche player offering various versions of its flagship 911 model, accompanied by various cheaper models for customers on a budget.

All this changed a decade ago with the launch of the Cayenne sports utility vehicle. At the time, many said Porsche was in danger of damaging its brand by stretching it, but instead the Cayenne rose to become the marque’s best-seller, helping cement its reputation as one of the world’s most profitable carmakers.

Since then, the range on offer has continued to expand, with the number of models expected to top 10 by 2016, and this is expected to continue to drive further sales growth in the years ahead.

December 21, 2012  Tags: , , , , ,   Posted in: Business Growth, Business Win, Exporting Businesses, Global Business, Growing Business, Growing Sales, Uncategorized

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