Bentley shows offroad luxury SUV

Luxury car company Bentley has shown a sports utility vehicle (SUV).Bentley shows offroad luxury SUVThe model is said to have been pushed through by chief executive Wolfgang Duerheimer, who was in charge of research and development at Porsche when it launched its now best-selling model, the Cayenne SUV.

Bentley would aim to sell 3,500 to 5,000 SUVs per year if it were approved for production, in addition to its current sales of some 7,000 per year.

“The SUV market is more globally consistent than our existing models,” said product marketing manager Marcus Abbott, pointing to how these cars are popular with Bentley customers all over the world.

“Many of our customers have SUVs in their garages already, as well as Bentleys,” he said.

Bentley, which is owned by Volkswagen, enjoyed a 37% rise in sales last year that helped it recover from a period of weakness during the credit crunch.

The carmaker now says demand has returned to pre recession levels.

The US remains its biggest market. Sales there rose 32% last year to more than 2,000 cars. Sales in China grew even faster, almost doubling to more than 1,800 sales.

Bentley says adding a third product to its line-up will stabilise its sales, which have been volatile in recent years.

The sales growth has done little to heal a rift between management and the 2,700 workers in Bentley’s factory in Crewe in the UK, however.  In December, workers there rejected a two-year pay offer of a 4% pay rise during the first year, followed by 3% during the next.

May 10, 2012  Tags: , , ,   Posted in: Business Growth, Business Win, Global Business, Growing Business, Uncategorized

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