Burberry sales rise 21% on Chinese exports growth

Fashion retailer Burberry has announced a 21% rise in fourth quarter sales as Chinese export growth continues.Burberry sales rise 21% on Chinese exports growthIn the last quarter of 2011, revenue at the firm – famed for its camel, red and black check pattern – rose to £574 million with sales in Chinese shops up 30%.

The firm opened a new flagship store in Paris and a third shop in Sao Paulo in Brazil over the period.

Burberry said knitwear, men’s accessories and fragrances were among the best selling lines.

Angela Ahrendts, Burberry chief executive officer said: “Our investment in flagship markets and digital technology has enabled our global teams to continue to drive customer engagement.

“We remain focused on executing our proven core strategies to achieve long-term growth, while staying mindful of the challenging macro environment.”

In November, the firm revealed its profits for the half year to 30 September were 23% up on 2010, as the group reported a 16% rise in same store retail sales.

January 13, 2012  Tags: , , , , ,   Posted in: Business Exports, Business Sales, Business Win, Exporting Businesses, Global Businesses, Growing Business, Uncategorized

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