Bloomsbury sales improve with ebook success

Publisher Bloomsbury has reported strong fourth quarter trading, helped by cook books and a 38% jump in ebook sales.Bloomsbury sales improve with ebook successThe firm said its bestsellers included River Cottage Veg Everyday by Hugh Fearnley-Whittingstall, and Heston at Home by Heston Blumenthal.

Bloomsbury also said that its sales of Harry Potter box sets continued to be strong.

It added it expected its annual results to be ‘in line with expectations”.

The Harry Potter novels have sold more than 450 million copies through Bloomsbury in Britain, and publishers Scholastic in the United States.

Its increasing focus on ebooks paid dividends, the firm said, as sales of ebooks between September and December were up 38% from the year before.

Bloomsbury has also earned revenues from intellectual property and publishing services projects.

In October, the firm announced a long term licensing deal for the Wisden cricket brand in India with revenues of £2.1 million over five years plus a royalty share.

January 11, 2012  Tags: , , , , ,   Posted in: Business Growth, Business Sales, Business Win, Ecommerce Business, Exporting Businesses, Global Businesses, Growing Business, Technological Businesses, Uncategorized

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