Sports Direct sales rise despite fragile business climate

Sports Direct has hailed a “strong performance” after reporting half-year pre-tax profits of £100.3 million- a modest increase from the same period in 2010.Sports Direct sales rise despite fragile business climateThe retailer said that an 8.4% growth in sales to £888.6 million came despite a “fragile consumer climate”.

Chief executive Dave Forsey said he was particularly pleased because the comparison with last year included a sales boost from football’s World Cup.

Sports Direct said online sales rose 85% for the six months to 23 October.

Mr Forsey said: “The group has yet again delivered a strong performance in what is an exceptionally challenging consumer trading environment.

“Growth has been achieved… against strong FIFA World Cup comparatives.”

In a statement, Sports Direct said that trading since the beginning of November had “remained in line with management’s expectations” and that it saw “substantial potential” to grow online sales.

December 21, 2011  Tags: , , , , ,   Posted in: Business Growth, Business Profits, Business Sales, Business Win, Growing Business, Online Marketing, Uncategorized, Winning Business

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